Brand and Promote as One Word

Vision Statement

We will work to foster a culture of unity across the University of the Incarnate Word system from the inside out. We will honor the critical role each faculty, staff and administrator plays in this dynamic organization, and stress through communications and actions that we are a community united in purpose, in Mission and in service to our students. We will inspire the UIW community to act collaboratively, listen actively and value the perspective of every member. In doing so, we will act as One Word, working together to present ourselves as a unified institution.

Strategic Goals

• Foster the spirit and language of One Word​
• Grow understanding of our system across our system ​
• Elevate university reputation and image among internal and external stakeholders and foster brand advocacy
• Clearly express UIW’sunique culture and unifying Mission in ways that resonate with diverse audiences

Key Outcomes

Increase Communications Across UIW Campuses and Communities in the U.S. and Mexico

• Creation of a U.S.-Mexico Communications Task Force composed of communications leaders representing campuses and divisions from UIW's campuses in San Antonio, Mexico City and Irapuato
• Greater collaboration led to a better understanding of communications priorities across campuses
• Content sharing and cross-posting with an emphasis on shared values, service, and expressions of Mission​
• Collaborative content creation